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https://www.barrons.com/articles/adobe-ceo-ai-stock-price-3a0e29c0

Adobe’s CEO Has Big Plans to Turn AI Into Big Business

By
Eric J. Savitz
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Adobe CEO Shantanu Narayen, above, makes the case that generative AI is going to expand the number of people creating their own content.

Carolyn Fong/Redux

For years, Adobe has been pushing the envelope with its software. The Photoshop maker was a pioneer in moving its design software to a subscription model, a move that caused some short-term pain but ultimately boosted profit and sent the stock on a yearslong rally.

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