What Is Top Of Mind Awareness (TOMA)?
When 66% of people think about a soft drink, they think about Coca-Cola. Not just this, … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What Is Gruen Transfer? How Does It Work?
Shopping is not just buying things; it is a mixed bag of experiences that involves the … Read more
What Is Private Label? How Does It Work?
In a usual consumer market, companies manufacture their own branded items. This process involves substantial capital, … Read more
What Is Buying Center? – Components & Examples
Listening to buying center might create a picture of a huge shopping center or a mall … Read more
What Is Endowment Effect? – Psychology & Applications
A wine lover businessman purchased lovely Bordeaux wines years ago for $20. The wine’s value was … Read more
What Is Marketing Communication (MarCom)?
If a company does not communicate about its offerings, how would its customers know they exist? … Read more
What Is Pareto Principle? – The 80/20 Rule Explained
Hustling and working hard are fundamental aspects of getting a job done. But when the time … Read more
What Is A Press Kit? – Media Kit Elements & Examples
Journalists, media houses, and even influencers are always on the lookout for new and exciting content … Read more
What Is Media Buying? – Objectives, & Process
When it comes to popular media like television, radio, or the Internet, there is more to … Read more
What Is Open Beta? – A Detailed Guide
A product witnesses several stages of development before it is finally released for public use. From … Read more